Your company's story is your strategy

I Work with Start-ups, Founders & Leadership Teams
to Define Their Story

Consulting

1-2-1 consulting to help start-ups or businesses define their business story and align the team around it

Coaching

1-2-1 coaching for founders and business leaders to create a story for use across various media platforms

Open Cohort Workshops

Small workshops for start-ups and founders using BMS’s proprietary framework to build their strategic story

Customized Workshops

Tailored storytelling or narrative strategy workshops for teams within an organization

I Work with Start-ups, Founders & Leadership Teams to Define Their Story

Consulting

1-2-1 consulting to help start-ups or businesses define their business story and align the team around it

Coaching

1-2-1 coaching for founders and business leaders to create a story for use across various media platforms

Open Cohort Workshops

Small workshops for start-ups and founders using BMS’s proprietary framework to build their strategic story

Customized Workshops

Tailored storytelling or narrative strategy workshops for teams within an organization

What is Your Strategic Story or Strategic Narrative?

According to renowned expert Andy Raskin, a strategic narrative is the high-level company story that CEOs and leadership teams align around. It connects the dots between the problem your business solves, the audience you serve and what makes you a compelling, differentiated choice for your customers.

I call it the soul of your business : It is why you exist, the problem you are here to solve.

This strategic story powers your success in key areas like sales, marketing, fundraising, and even recruiting top talent. It is the core reason your business exists.

Every successful business has a unique story—a strategic narrative you should be able to articulate in 2-3 concise lines. And I specialize in helping you craft this compelling narrative, ensuring your brand stands out in a competitive landscape.

Story Building Process

Build a Character Portrait of Your Customer

We create a vivid picture of your ideal customer through interviews, data analysis and competitor insights. This helps shape a story that resonates deeply with your audience.

Using our 7C framework, we define the customer’s journey from problem to solution, considering competition, conflicts and a life transformed by your product.

Benchmark Competition
We study competitors to find narrative gaps and differentiators. This includes secondary research and when possible, speaking with competitors’ customers.
Identify Potential Differentiators
Through customer feedback, competitor analysis and internal reviews, we uncover key differentiators to make your brand stand out.
Build a Preliminary Narrative

We use insights to draft an initial business narrative, structuring a story that captures your brand’s essence.

Metaphors add emotional depth, clarity and impact. We enhance the narrative by choosing metaphors that resonate and reduce word count.

Test, Iterate, Align
We test the draft with audiences, refine based on feedback and align the story across the team until it resonates with all stakeholders.

Why Me?

25 Years of Diverse Experience

Spanning B2B, B2C, sales, marketing, operations and delivery as both a corporate leader and serial entrepreneur.

35+ Strategic Narratives Created

Crafted high-impact narratives for startups, including early-stage and fast-growing businesses.

MBA from IIM Ahmedabad

A strong academic foundation from India’s top business school enhances my strategic and leadership acumen.

Certified in Storytelling

Trained at Oxford, UPenn and Duarte.com to master impactful storytelling techniques.

Harvard EdX Disruptive Strategy

Completed Harvard's course on Disruptive Strategy by Clayton Christensen for innovative insights.

Workshop Facilitator

Designed and conducted narrative strategy workshops to help teams align and communicate effectively.

My Why

At my life stage, I work because I love my work, and I measure my success not by the number of clients I work with, but the impact my work has in shifting the trajectory of their business

Storytelling for Brand Positioning

Using storytelling to solve the classic challenge of brand positioning through an intuitive, business-focused framework.

Simplified Business Thinking

A proprietary framework to help you think about your business more intuitively and strategically.

Clear Value Communication

Tools that simplify your messaging, enabling you to articulate your value clearly in just 2-3 impactful lines.

Clarity

Through my processes and frameworks, I bring clarity to how you think about your business and its direction.

Articulation

I help articulate your business story clearly and simply, often using powerful metaphors to enhance impact.

A Unified Identity

My work creates a clear sense of identity for you and your team, ensuring alignment around a shared vision and direction.

Testimonial

“Shweta's work is very detailed. She understood our value proposition very well & the impact our work created on the end customers. She then understood the customer journey and touch point communication, After a through understanding of our overall brand, the competitive landscape she came up with a Unique Strategic Narrative which reflected our work very well.”

Nehal Mota Founder, Finnovate Financial Services

“The workshop helped me to restructure my thoughts, frame the story and the rework on a focused narrative. I wish I had done this exercise earlier with you, but it's never too late. I highly recommend it for all businesses, the sooner the better!”

Geeta Prakash Founder, Parama Naturals

"Your workshop broke it all down and helped me see my why, and also articulate it in easy steps. I highly recommend this workshop to kickstart, tighten or even rework your brand story. Great food for thought and action. Ty Shweta!"

Revathi Shivakumar Admissions Counsellor, REVA Admissions

"Lovely session Shweta Covered a lot of relevant points, in particular 2 para defining the firm. Relevant for employees as much as customers. Wrongly assuming the client knows the subject matter and we often skim through relevant points. Have always seen that clients remember you for the case studies / metaphors you speak about, not the business."

Bhavin Shah Co-founder, Latent Advisors
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Workshops

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    More Services

    Expand your possibilities

    Discover Coaching

    Discover Your Story

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    Personalized 1-2-1 Leadership Coaching
    ICF Level 2 (PCC) Certified

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    Draft Your Story

    High stakes content for businesses
    Case Studies, Pitch Decks, etc.
    Attentive, Articulate, Agile

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